Put Your Website in the Spotlight
A Step-by-Step Guide
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Editionoffers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
- Cut through the trendy jargon to find the "Eternal Truths" of SEO
- Discover the right keywords using the latest research tools and your own gut check
- Get to know your stats and the free stat-collector, Google Analytics
- Optimize your site for search engines and your site visitors so you can be found, then make the sale
- Use the social web to help you reach your business goals, even if you're not a social networking butterfly
You'll also find:
- Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
- Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
- Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
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